Have you heard the myths about leveraging video content for personal brand building on LinkedIn? Three myths that may have been circulating are that video content is too difficult to produce, too expensive, and won't result in high engagement. But Chris Weiher is here to share the truth.
In this episode, you will be able to:
- Strengthen your personal brand through dynamic video content on LinkedIn.
- Master techniques for crafting captivating, audience-driven video narratives.
- Harmonize your professional life, niche expertise, and personal passions in your content creation.
- Discover innovative tools to boost video production efficiency and ignite fresh ideas.
- Cultivate a mindset of experimentation and dedication to achieve video content mastery.
My special guest is Chris Weiher a video production expert, shares his insights on the power of video content for personal brand building on LinkedIn. With a knack for simplifying complex concepts, Chris specializes in B2B video marketing and has helped countless professionals elevate their online presence. Passionate about his craft, Chris understands the importance of genuine connection and encourages authentic conversations in the digital space.
The resources mentioned in this episode are:
- Start using video as a networking tool to reach a larger audience and engage with potential clients or partners.
- Focus on creating content that you are passionate about and that will resonate with your target audience.
- Experiment with different types of content, such as business-related topics, broader business practices, and personal interests.
- Utilize LinkedIn as a platform for sharing video content and building valuable connections.
- Set clear goals for your video content, whether it's building a presence, generating sales, or establishing trust.
- Be consistent in your video posting schedule, aiming for at least once a week to maintain engagement.
- Use video content to complement other forms of content, such as case studies, testimonials, and articles.
- Monitor engagement metrics and rich conversation quality to assess the effectiveness of your video content.
- Adjust your content strategy based on feedback and engagement to continually improve your video marketing efforts.
- Consider collaborating with video production experts or investing in video marketing services to enhance the quality and reach of your video content.
The Importance of Video in Personal Branding
Video has become an influential tool in personal branding, as it allows professionals to showcase their expertise, connect with their audience, and create a strong online presence. With the popularity of video content on social media platforms, such as LinkedIn, incorporating video into one's personal branding strategy can help establish credibility and authority in one's niche.
Video content allows the audience to see the person behind the brand, making it easier to establish trust and build rapport. Therefore, taking advantage of video marketing can lead to increased visibility, higher engagement levels, and a more potent personal brand. In the podcast, Chris Weiher discusses the significance of video in business, emphasizing the power of creating content for a targeted audience rather than mass consumption.
By focusing on producing videos aimed at a specific group with tailored topics, one can engage in meaningful conversations and create content that evokes thoughtful responses. Chris believes that video should be seen as a tool for networking at scale, further strengthening the importance of incorporating video content in personal branding on LinkedIn.
Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.
Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!
