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Episode 37
Why you've got to check out this episode:
3Rs - Read, Resource, Reflect
Read:
The Seven Habits of Highly Effective People by Stephen Covey
Relentless: From Good to Great to Unstoppable by Tim Grover
Resource:
Morning routine
Reflect:
"Start, don't quit." - Josh Zepess
When you make a human connection with your audience first, that's when people care about you.
More than people being interested in you and the best service you offer, people care what you can do for them and what value you can provide them.
Once you articulate that mission or vision for them, that's when you raise your conversation to a whole new level.
In this episode, Josh Zepess underscores how your messaging shouldn't be about how good you are or how great your services are. It must be about what's in it for them, why you even care to help them.
At the core of this conversation is the belief around this particular concept where your authenticity just shines through that people notice that and they seek you out.
Alongside this belief is echoing, and making known the uniqueness of your brand and the value you bring and monetizing it in the process.
In a world where genius is buried, dreams are laughed at, and rust never sleeps, Josh Zepess (a.k.a., The Identity Archaeologist) is on a mission to raise the ROI on each and every conversation, for confused and struggling solopreneurs, by discovering, articulating, and monetizing their authentic personal brand.
After 20 years as a shy, negative, skeptical engineer, he escaped the corporate cubicle to find himself in the freefall of entrepreneurship. That journey of success (but mostly failure) led him to finally choose to monetize his genius of discovering, articulating, and monetizing authentic personal brands.
When he's not ideating, he's a semi-professional comedian (not the funny kind), poet, pilot, homebrewer, and OCR athlete.
Topics Covered:
03:04 - Where the 'identity archaeologist' came from
04:41 - What is behind the struggle of answering, 'what is it you do'
06:53 - People either buy you or not buy you
07:58 - Defining brand and what people need to understand about it
11:25 - Getting deeper into your 'Why'
13:11 - Becoming authentic versus being superficial
15:39 - What a personal brand is
17:54 - Finding your genius
21:10 - Start mixing around these three things, and you'll know what you're good at that other people find value in
22:23 - The profound concept of the 'lighthouse effect'
24:47 - Overcoming the fear of driving people away for standing up to your conviction
26:22 - What he means when he says 'semi-professional comedian, but not the funny kind'
26:57 - Being big on accountability for himself
28:31 - What got him attracted to this brand
30:31 - A natural tool that has been most impactful for him
32:35 - What you can start doing now when it comes to personal branding
Key Takeaways:
"We're sold the lie that emotions and business don't mix, that you should not be human in business. I want to get rid of that line; I want to bring humanity back to business. That's my big overarching goal. We need to be more human; we need to be okay with letting people know why we care before we share all the crap that we know." - Josh Zepess
"People buy you first, your product or service second, but if they don't buy you, they'll never touch your product or service, no matter how much they need it no matter how great it is." - Josh Zepess
"You could drive trucks; you can go be a dentist; you can go become an astronaut. Why are you selling houses? Why are you doing real estate investment? Why? Because if you can't articulate that, no one cares about anything else that you're going to talk about afterward. They just don't." - Josh Zepess
"Conviction is what happens when confidence up here goes from your head to your heart. When it's no longer what you do, when it's what you are, that's powerful. That's when nothing can stop you. That's when the profits really roll in." - Josh Zepess
"Someone will always come along and do your product or service better, faster, cheaper. Those are the three aspects of a commodity -- better, faster, cheaper. So your product or service is easily duplicatable, but you aren't. And that's the key. That's what a personal brand is; it's taking that uniqueness that no one else can duplicate, and applying it to your business in a profitable way." - Josh Zepess
"What do you stand for? What do you stand against? I don't care; either one. But let it out. Let that shine, let that mission, vision, stand, values, and story; let that stuff out. And I promise, people will naturally be attracted to that energy, they're going to want to come into your circle. That's the lighthouse effect, just taking a stand." - Josh Zepess
Additional resources:
Get your FREE 30-minute 1-on-1 master session to create your unique CFI (Compelling First Impression). Click here: https://joshzepess.com/wdyd/
*This episode has been brought to you in part by Bluehost web hosting.
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Music: Thank you to Zoax for the intro music.
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