With a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path - one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness.
What will this unexpected twist reveal?
In this episode, you will be able to:
- Harness the power of pay-per-click advertising to elevate your brand and drive conversions.
- Deliberately select advertising channels to match your unique product or service offerings.
- Fine-tune your Google PPC campaigns utilizing best practices in keyword research and negative keywords.
- Synchronize ad copy, keywords, and landing pages to maximize campaign effectiveness.
- Achieve a well-rounded marketing approach by combining PPC advertising with organic SEO techniques.
My special guest is Ameet Khabra, a pay-per-click advertising expert, who has built her career around helping entrepreneurs and small business owners navigate the ever-changing world of online advertising.
With a keen understanding of how to utilize platforms like Google Ads, Facebook, Instagram, and LinkedIn, Ameet is able to provide valuable insights for businesses looking to build their brand awareness and increase conversions.
Her passion for data-driven decision-making, combined with her vast experience in the field, allows her to create tailored strategies that get results. Ameet is constantly keeping up with the latest trends and developments in the world of online advertising, ensuring her clients stay ahead of the game.
The resources mentioned in this episode are:
- Consider using pay-per-click (PPC) advertising to target people already interested in your product or service in search engines like Google.
- Utilize social media channels like Facebook, Instagram, and LinkedIn for PPC advertising to reach potential customers who may not be actively searching for your product or service.
- Implement conversion tracking on your website to measure the effectiveness of your PPC campaigns and make data-driven decisions on which ads to run or turn off.
- Use tools like Hot Jar to analyze user behaviour on your website and identify areas of friction that may be preventing conversions.
- Experiment with different ad formats, such as paying per impression or per view, to see which method works best for your specific goals and target audience.
- Track the path users take on your website to better understand their decision-making process and identify commonalities among those who convert.
- Optimize your website's content and user experience based on PPC campaign data to improve conversion rates.
- Monitor the performance of hashtags and keywords in your social media content and adjust your strategy accordingly to stay relevant and maximize engagement.
- Utilize PPC advertising to increase brand awareness, even if your primary goal is not direct sales or conversions, as this can still contribute to your overall marketing efforts.
- Continuously test and tweak your PPC campaigns to optimize performance and ensure you're getting the most value from your advertising budget.
Introduction to Pay-Per-Click Advertising
Pay Per Click (PPC) advertising is a valuable marketing tool that can provide quick results for businesses, particularly for small ventures looking to increase their online visibility. By targeting the right keywords, companies can effectively reach their desired audience and drive traffic to their website. Research and competitor analysis is crucial when determining the most effective keywords to use in a PPC campaign, ultimately leading to a better return on investment (ROI).
Ameet Khabra shares her expertise in PPC advertising and highlights the importance of creating a clear strategy and setting realistic goals when launching a campaign. She emphasizes that while organic SEO plays a crucial role in long-term visibility, PPC advertising can provide more immediate results in the competitive online marketplace. According to Ameet, thorough research and strategic keyword selection are essential components for a successful PPC campaign.
Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic" (ask her an NFL question, we dare you). Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.
We count on Ameet for her transparency, her impressive ability to pivot our clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.
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