With the majority of potential buyers and sellers turning to the internet for their property search, employing effective SEO (Search Engine Optimization) strategies has become an essential tool for boosting visibility and attracting clients.
By optimizing their websites and online content, real estate professionals can enhance their local visibility, outrank competitors, and drive targeted traffic to their businesses.
In this episode, you will be able to:
- Elevate and enhance your real estate business by implementing powerful local SEO and Google My Business strategies.
- Gain insight into the importance of personal branding and forging valuable partnerships in SEO efforts.
- Unearth the benefits of merging video and written content in your outreach strategy.
- Navigate the world of AI in SEO and seize the opportunities it presents for small businesses while tackling its challenges.
- Overcome perfectionist tendencies and unlock the secret to successful content creation through decisive action.
- Delve into the crucial role of personal branding and strategic partnerships in strengthening SEO.
- Unravel the potential of combining video content with written content for a well-rounded strategy.
- Investigate the role of AI in SEO for small businesses, discerning promising opportunities and challenges.
- Cultivate a productive mentality of prioritizing action over perfection in your content development process.
- Master local SEO and Google My Business tactics to elevate your real estate business.
- Uncover the significance of personal branding and collaborations for a robust SEO approach.
- Discover the power of pairing video and written content for maximum impact.
- Explore the exciting possibilities and hurdles that AI brings to SEO for small businesses.
- Embrace the essential mindset of taking action over striving for perfection in content creation.
Introducing Johnny Baskin, a digital advertising whiz with a passion for helping real estate investors harness the power of local SEO. With a keen eye for identifying trends and opportunities, Johnny has helped countless clients create targeted, localized content that resonates with their audience.
His innovative approach to SEO combines the best of traditional marketing with the digital world, resulting in a winning strategy for clients looking to make their mark in their local market.
During the conversation, Johnny recommended utilizing YouTube for SEO and combining video with written content to enhance online visibility and engage potential customers. By creating educational videos on YouTube and complementing them with accompanying blog posts, businesses can develop a wide range of authoritative resources. This approach provides comprehensive coverage of a topic, increasing its relevance and expanding its impact on the target audience.
He also emphasized the importance of using simple website builders like Wix or Weebly for real estate investors to create professional-looking websites without unnecessary complexity. He advised striking a balance between a streamlined web presence and personalized interactions, leveraging personal connections and tailored outreach to complement the online presence.
This approach helps maximize visibility and credibility with potential investment partners. By focusing on crafting authoritative content that addresses the specific needs of professionals, businesses can establish themselves as trustworthy sources of information, while avoiding making unattainable promises that could harm their credibility.
The resources mentioned in this episode are:
- Set up a Google Business Profile to show up on Google Maps and improve local visibility.
- Use localized terms in your content to establish yourself as an expert in the area.
- Create hyper-specific content targeting a particular profession or group of people.
- Answer research-based questions related to your industry to build authority and trust with potential customers.
- Focus on building high-quality backlinks from reputable sources to improve your authority with Google.
- Use influencer marketing and partnerships to gain backlinks and improve visibility.
- Consider doing something newsworthy to gain media attention and improve your authority with Google.
- Use specific calls to action in your content to guide potential customers towards taking a specific action, such as signing up for a newsletter or contacting you for more information.
Connect with Johnny:
Connect with me here:
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb
