As you prepare to sit down with a potential investor, you start to worry about the questions you will be asked and hope you have all the answers.
Ideally, what you would love to happen is to present the opportunity, they have all their questions answered with your amazing slide deck and content marketing and come on board as partners.
But wait, one common denominator that every potential investor has is that they are human. And that means when presenting a real estate opportunity to them, it's sometimes hard to remove the emotion from their decision.
Their gut feeling could derail it all for you.
So what do you do?
Try to gloss over their concerns with enthusiasm for the project. Or keep emphasizing the numbers in the hope they convince themselves.
There is a better answer.
Location intelligence.
In this episode, I talk with Thomas Walle, CEO and Co-Founder of Unacast, a technology company committed to understanding how people move around the planet by harnessing the power of location data.
Their precise and verified human mobility data helps real estate businesses to improve their properties and portfolios. They provide the critical insights that help you zero in on the properties that meet your financial, tenant, and branding needs.
We tried to remove the gut feel with data-driven decisions. And there's no doubt that gut feel and local knowledge plays a huge part in real estate investment. But you can never remove the human being. We're not there with data rules at all and AI at all. But you want to make sure that the data backs up your investment thesis. - Thomas Walle
In this episode, you'll be able to understand how to:
- Utilize data for strategic real estate investments and growth.
- Harness location intelligence to maximize your content marketing.
- Predict population migration patterns for informed investment decisions.
- Employ AI to interpret real estate data and gain a competitive edge.
Thomas Walle, CEO and co-founder at Unacast is a leading expert in harnessing the power of location data to understand human mobility patterns. With a focus on predicting population migration trends, Thomas has spearheaded innovative approaches to collecting and analyzing data from various sources, including GPS signals, demographic data, and machine learning models.
His extensive knowledge and experience have enabled real estate businesses to make informed, data-driven decisions, providing critical insights for identifying properties that align with financial, tenant, and company branding needs. Thomas' expertise in leveraging technology and data has revolutionized the real estate industry, offering a crystal ball for predicting future trends and empowering investors to make strategic investment decisions.
For the latest in content marketing tools, tips and tactics for your real estate investing business go here
https://bit.ly/reicontent
Connect with Thomas:
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Other episodes you’ll enjoy:
Welcome to Real Estate Investor Content Marketing
https://paulcopcutt.com/episode141/
LinkedIn Unleashed: Turbocharge Your Real Estate Brand
https://paulcopcutt.com/episode140/
Maximizing Your Real Estate Content Marketing Impact During Uncertain Times
https://paulcopcutt.com/episode139/
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb
