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Episode 18
What you will learn from this episode:
Attracting the wrong investors for your real estate investing business is a waste of your limited time and resources.
Managing a bad relationship is never worth spending your time on.
How do you get across your message with clarity and zero in on the right people?
In this episode, Paul shares everything about personal brand which encompasses team brand, and company or corporate brand -- understanding who you are, what your unique skills, advantages and strengths are that serve as your key differentiators, and communicating them the best so you stand out from the rest who claim to do the same thing you do.
Topics Covered:
03:06 - What he helps people with
04:05 - A brand being more than a logo
05:17 - What constitutes a brand representation?
12:12 - Why identifying your brand truly matters
14:08 - How do you get very clear with your target audience?
16:06 - Using the analogy of dating for attracting the right real estate investors
16:59 - What do people mostly come to Paul for help?
18:38 - How the more you narrow down, the more you attract opportunities outside of your target market
20:29 - A brand being evolving and not fixed
22:35 - What you can do to put information on LinkedIn when you’re juggling full-time work and real estate investing as a side hustle
24:22 - Should you brand your name or the company?
26:23 - Talking about Richard Branson’s and Robert Kiyosaki’s personal brands
27:46 - Touching on branding and exit strategy
28:54 - The two branding pieces that are first and foremost
31:52 - Best advice he got
32:36 - Why the REITE club is his most important real estate investing resource
33:25 - One unique thing about him that made him successful
36:17 - Words of wisdom from Paul
Key Takeaways:
“Everybody already has a brand. The key is whether they understand what that is, and then how they best communicate that.” - Paul Copcutt
“Everything that you do, every interaction, every delivery, every time somebody comes across you or talks about you, you want them to think that thing, that brand. That's what you want to be perceived.” - Paul Copcutt
“If the plan is to run a company to be successful, but not leave a legacy, then brand You. If it's something that you're looking that's going to be bigger than you, or it's going to be passed down to family, then branding a company name might make more sense.” - Paul Copcutt
“If one is kind of reluctant to shout from the rooftops about their personal brand on LinkedIn, as it relates to a side business, what you might do is choose to set up a company page. There, sell real estate, investment, income, whatever it is, and then promote and add value and try to attract people.” - Paul Copcutt
“What are they? Who are they? What do they do? What's the impact that they have? And who they do it for? And why? Why should those people care? So clarity of message is first and foremost.” - Paul Copcutt
“Consistency, delivering on that message, so the business card, the email, letterhead, website -- those are all tools to get that message out there. But if you're not clear about what the message is, and you're not consistent, all the great websites in the world, the best looking business cards are not going to be worth anything.” - Paul Copcutt
“Don't try and do it all. When it comes to a brand, just pick one or two things and start with that. Don't get overwhelmed by, ‘I've got to have everything in place.’ Keep it simple. And just work at it consistently.” - Paul Copcutt
*This interview was originally published by The REITE Club in October 2019.
Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music
