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When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our...
When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our language. It’s the Kleenex of search engines.
Google isn’t just for finding a solution to a problem or answering a question, though. Many businesses and marketers are missing an opportunity to use Google as their digital business card, as it’s often the first place people visit — even before their website.
One person who understands how Google processes information is Jason Barnard ‘The Brand SERP Guy’, author and digital marketing consultant, specializing in Brand SERPs and knowledge panels. On this episode of the podcast he shares his knowledge and insights in part 1 of a special two-part episode.
Paul and Jason discuss how Google works, where the knowledge panel is and why it’s important, and how a little “spring cleaning” can help you dominate the search engine results page.
Tune in to learn how you build your credibility online and utilize Google for your business!
Topics discussed in this episode:
Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter!
For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.
Connect with Paul Copcutt:
Website http://www.paulcopcutt.com
LinkedIn https://www.linkedin.com/in/paulcopcutt/
