It is important for businesses to have a website as it is a crucial marketing tool.
This is especially true in the age of social media, where potential clients will check out a company's website to learn more about them.
It is important to make sure that your website is professional and friendly in order to appeal to your ideal client. Your website should also be easy to navigate, with clear and concise messaging.
People consume content differently so ensure you have a balance of video and text on your website and have clear calls to action throughout the page. Real estate agents may want to focus on generating phone calls, but it can be helpful to test different channels to collect leads.
But often people don't update their websites (or even have one in the first place), sometimes due to the perceived cost or difficulty of doing so. The increasing complexity of software like WordPress can be problematic for users who are not familiar with web design.
But there is a solution.
This week's podcast guest, Lindy Nowak, shares how to create an effective website, with the one-page scrolling format. They stress the importance of keeping the amount of content on the home page to a minimum and having clear messaging that is focused on making a sale, rather than being all about the brand.
Lindy suggests including a video on the home page, as well as a list of services, and below that, filling in with additional content such as an Instagram feed. It is also crucial to have beautiful imagery and a professional headshot on your website.
They advise that if you want to include a call to action (CTA) on your website, you should make sure that it is consistent and that it is placed in a spot (or spots) where people will see it. They also advise that you test different lead magnets and see what works best for your website visitors.
The previous episode about headshots;
Does Your Headshot Reflect Your Personal Brand?
https://paulcopcutt.com/episode61/ Contact Lindy NowakLindy is the Founder of Up In a Day, a web design and development company that specializes in creating fast, high-quality websites for businesses. The company was founded with the mission of making it easy and affordable for businesses to get a great online presence without having to go through the hassle and expense of traditional web design services.
For 'personally brandtastic' listeners Lindy is offering a free website review. Contact them and they will record a video taking you through their thoughts on your existing website.
And if you are struggling to find an agency that can build an awesome website without waiting weeks or months Up in a Day can build you a high-impact website quickly and with minimal effort from you. They make the process easy and painless so you can focus on your business while they take care of building your business the website it deserves. Check them out at:
www.upinaday.co and schedule a call with them!
Connect with Paul: LinkedIn:
https://www.linkedin.com/in/paulcopcutt/ Website:
https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.
