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Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do...
Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash.
Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted.
Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road.
Why you've got to check out this episode:
3 Rs Read Resource Reflect
Read:
How to Win Friends and Influence People by Dale Carnegie
Resource:
CRM - Customer Relationship Management tools.
Reflect:
"Do more with less." - Swire Ho
Today on the 'personally brandtastic' podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process.
Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.
In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen.
Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike.
Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003.
He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles.
Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature.
Please visit www.garudapromo.com for more information.
And Swire also has a podcast called The Small Business Show
Here is the resources link for the episode:
https://www.garudapromo.com/podcast-resources/
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
06:15 - Considerations when thinking of a promotional product to give
07:57 - What makes a successful promotional product
09:01 - Significant recommendations on getting ideas for promotional products
10:03 - Unique examples of promotional products that create an experience
12:08 - Identifying the goal first before finding the product
13:05 - The importance of timing and knowing your market well
13:45 - Things you should avoid when thinking about promotional items
15:43 - Creative promotional ideas for loyal tenants
19:23 - Putting into other good use promotional products sports players use
20:27 - Leveraging power partners
21:27 - What to look for in power partners and how to find them
22:29 - Huge benefits of joining local chambers of commerce
24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals
27:21 - Keeping loyal clients and the best practices you can do to keep them
28:49 - Advantages of presenting yourself properly
30:10 - Picking a give-away product that is relevant to your market
31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients
33:29 - Choosing his personal brand as his favorite
33:45 - A favorite book that has everything
Key Takeaways:
"Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho
"A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho
"It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho
"I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho
"A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho
