This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to ear…
What would you achieve if you weren’t afraid of being laughed at? In the age of “gotcha” culture, people are terrified to do anything that might be laughed at my podcast guest this week, Steve Sims is the exact opposite. In …
The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of business. Humans crave connection, and are not so easily reached by a…
When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and comm…
The magic of AI technology is no longer only available to scientists and Hollywood, but right at your fingertips with easy-to-use software. Since AI mimics human behavior, it can be used in a large variety of fields but our …
The underutilized and powerhouse LinkedIn platform is a way to connect with others professionally and can help you find job opportunities in a more personalized way. This platform, when used correctly, can be a powerful too…
We are living in unprecedented times when it comes to the job market. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion. Due to …
Ever given up on a brilliant idea before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live stream…
Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed in the way we produce events. With all events being virtual during the pandemic and since in-person events are becoming an…
In the age of social media, anyone can have their fifteen minutes of fame, garnering an audience all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you ha…
Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new indu…
Creating a personal brand seems like it may back you into a corner where it would be impossible to scale since clients will only want to work with you, the face of the brand. This thought makes sense because you are essenti…
Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance. However, how do you find out how your brand is being p…
How many emails do you have sitting in your inbox that you haven’t read yet? Reverse that thought for a moment - how many of your emails are sitting in someone else's inbox that haven’t been read yet? If you want to make gre…
Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps…
It’s not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking’ Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that hand…
