Sign up to get updates from us
Episode 71
People will often say they make a buying decision based on a gut feeling or reaction. It’s probably more likely they will do that around the initial reaction but it's much more likely a lot more thought and activity happens before that final sale is made. With so much technology available at our fingertips we have a lot that can help us
Why you've got to check out this episode:
You risk putting off your target audience with the colours you use if you don't do it intentionally at the get-go. In choosing a brand colour, we need to have the customer in mind and not have our colour preference get in the way. Otherwise, you end up confusing people and lose the chance of converting them.
The same is true with all your other marketing assets, like your website and social media platforms
In this episode, Stephanie Riel shares how you can make your brand look and feel cohesive and aligned with what it is intended for so it serves you down the road.
She talks about understanding the psychology behind your brand colour and making things possible for people to clearly identify with you and easily develop that know-like-trust factor.
Stephanie gives tips on making your website as frictionless as possible, so people stay longer, become engaged, and ultimately convert.
She also shares how, in all your touchpoints, you don't stop at just giving value but learn how to nurture your leads and be consistent about it and that’s how you convert them.
3 Rs Read Resource Reflect
Read:
The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber
Resource:
Reflect:
"A brand is what people say about you when you're not in the room." - Jeff Bezos
Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small businesses to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries to build and grow their businesses by crafting a marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time, she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
03:20 - Understanding the psychology behind brand color
04:42 - The intention and strategy behind picking a color mostly everyone is using
05:32 - How to stand out and get differentiated with a color
07:28 - Creating a solid and cohesive brand look
08:33 - Wearing and showcasing your brand color in all your collaterals
11:08 - How to deal with letting a client know she needs to change brand colors
13:12 - One free tool that helps in analyzing data about your brand
15:22 - What you should avoid doing on your websites
19:07 - Valuable thoughts on Tiktok and how you should find a platform that works best for your content and your audience
20:39 - Cautioning on vanity metrics
22:10 - Getting conversations off social media accounts into your very own media platforms
22:59 - Important thoughts on paid advertising and where you can see opportunities for your brand visibility and awareness
25:40 - What opportunities abound in Pinterest for real estate investors
31:47 - Advice for someone taking a second look at his brand and for someone starting to build a brand
33:50 - A brand she loves for being true to himself
35:29 - One impact business book she reads
36:58 - One helpful resource for a remote team
39:23 - A quote that resonates well with Stephanie as it encapsulates what a brand is all about
Key Takeaways:
"Whenever we're talking about anything branding, we talk about who their ideal customer is; it's not about the business owner or the individual who's creating the brand." - Stephanie Riel
"If we have much confusion, or we're using red here and blue here and then yellow on something else, people are going to get really confused, and in today's noisy marketplace, they're going to jump ship and go to another provider that makes it really clear and simple." - Stephanie Riel
"The easier that we can make things for our intended audience, whether that's how many clicks or how many form fields they have to fill out, to submit an inquiry or to get a contact, we have to keep it as frictionless as possible." - Stephanie Riel
"That's where that missing piece is; we often put out that lead funnel, the lead magnet, and we think everyone's just going to flock to it. But it's that consistency, different touchpoints that we can continue to nurture and stay top of mind in this noisy world; that's how we can stand out." - Stephanie Riel
