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In this week's podcast episode, Trevor Mauch walks us through the ups and downs of building an amazing brand, from creating a recognizable icon to maintaining a strong community feel. In this episode, you will learn: 1. How Trevor Mauch built the...
In this week's podcast episode, Trevor Mauch walks us through the ups and downs of building an amazing brand, from creating a recognizable icon to maintaining a strong community feel.
In this episode, you will learn:
1. How Trevor Mauch built the brand of Carrot, including the culture and how he tackled branding 2. The importance of evergreen marketing in building a strong brand
3. How the Carrot brand has evolved over time and how it has maintained its core values
"For me, branding is kind of like it's the personality of the essence of the company. You can feel it, you can sense it, you can experience it."
Trevor Mauch is the CEO of Carrot, one of the fastest-growing software companies. He is also the host of the Carrot Podcast and has been featured in Inc. Magazine. Trevor has a passion for building brands and has used this passion to help grow Carrot into a successful business.
This is Trevor Mauch's story...
Trevor Mauch is the CEO of Carrot, a software company that helps real estate investors and agents generate leads online. He explains that branding is the personality of the company that people can sense and experience. It's also what people think of when they see everyday things that remind them of the company. Mauch shares that he started Carrot with the intention of building a brand that would be easily recognizable and would give people a good feeling. He says that the company's mission is to help people market better and that their values are based on his personal business principles. Carrot has grown significantly over the years, but Mauch says that maintaining its brand has been a challenge. He shares that they've had to evolve their branding as they've grown, but that their core values have
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Resources:
Check out this great timely resource from Carrot
9 Real Estate Business Models to Consider with Rising Interest Rates or When Inventories are Low https://carrot.com/blog/real-e
Chapter Summaries:
[00:00:00] - Trevor Mauch is the host of the Carrot Podcast and the CEO of Carrot, one of the fastest-growing software companies. According to Inc. Magazine, Carrot helped the nation's top real estate investors and agents pull in over 3 million online leads in just five years.
[00:01:58] - Trevor explains what branding is and why he wanted Carrot's brand to be the personality of the essence of the company.
[00:03:04] - Carrot helps real estate investors and now real estate agents market better online. Trevor's previous company was very marketing based. He didn't like the inconsistency in predictability, his lead flow and his income. He wanted to have fun in his business.
[00:08:07] - Trevor grew up in a small town in Oregon. He started investing in real estate in college when he was 21. Carrot is now 60 employees, and his company is worth over $10 million. Trevor explains how he built the Carrot brand.
[00:12:16] - The real estate industry is losing leads and deals every month by having a Wix website or having a custom WordPress site. It took about a month and 30 bad business names to come up with a logo and a name for the company.
[00:17:31] - It took them four years to get the domain, and they lost it three times before they bought it for $600000. The company is now around 60 employees over the $10 million market, and the challenge is strengthening the strategic depth in the leadership team.
[00:21:22] - Richard Branson's and Jesse Isler's personal brands are similar to each other. Richard Branson is a big thinker and fun, while Elon musk is the opposite. Jesse is an entrepreneur who has done big things in life, but he's down to earth, and he wants people to live life to the fullest.
[00:22:58] - Noah Kagan owns Sumo.com and has a podcast called the OK Dork Podcast. Mike Mikalowicz has written a business book called The Pumpkin Plan for early stages of a business.
[00:24:24] - Trevor recommends “the great CEO within” by Matt MOSHARI and ”life truths” by “Trevor truck talks” Trevor uses apple notes a lot and uses Apple voice to record his Trevor Truck talks when he's driving.
Other episodes you'll enjoy:
Personal Branding as a Real Estate Investor and Realtor
https://paulcopcutt.com/episode87/
Google is Your New Business Card
https://paulcopcutt.com/episode86/
3 Key Steps to Have People Look Forward to Your Email
https://paulcopcutt.com/episode85
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