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Episode 64
The chances are you are a member of several or even many Facebook groups or similar community pages and forums.
But is the time you are investing paying returns?
Many real estate investors assume the best way to do this is to run their own group- but that is time-consuming and maybe a huge time suck when your goal is to have more freedom.
The good news is, that does not have to be the case.
Why you've got to check out this episode today:
Learn how to partner and build a social media community with others and be strategic about those partnerships in growing your real estate investing personal brand.
Discover tips and hacks on how to tell people on social media groups what you do without sounding sale-sy and spammy.
Find ways to raise awareness about your personal brand to millions of people and ultimately get the chance to connect and do business with your target audience without spending a dime on marketing.
Do you want to show your authority in what you do and still be your authentic self while engaging your audience on social media?
Then, let's learn how to C-R-I-N-G-E forward!
In today's episode on the 'personally brandtastic' podcast, Jen Campbell shares how you can grow your personal brand by leveraging social media platforms and groups even without building your community and having a huge following.
She also lets out a secret on how to let people know what you do without posting a link, increase your Facebook engagement with your target audience, and post content for a specific audience you want to reach.
For her, using other people's social media platforms to share your personal brand message would serve you best in maximizing your time, effort, and engagement.
3 Rs Read Resource Reflect
Read:
Romance Novels
Resource:
Email template you can check out at: lizwilcox.com
Reflect:
"When you make room for your gift to be seen, your gift can make room for you." - Roberto Candelaria
"Embrace the awkward." - Jen Campbell
Jen Campbell has cultivated a personal network to impact millions of people on social media through her personal brand. She was chosen and recognized by Facebook, Inc. for the North American Community Leaders Summit in 2019, 2020, and 2021. She believes that your personal brand is more than logos, colors or a tagline.
It's how you show up online authentically, so people see the good in you and what you do. With the increasing spread of online shaming and cancel culture, she believes personal branding is not just for celebrities. It is necessary to brand you before others do.
Connect with Jen Campbell:
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
03:54 - What led to her becoming one of Facebook's online community leaders
06:03 - Collaboration versus building your own community
07:39 - How to tell FB group members what you do without spamming them
09:19 - Putting out your personal brand to millions of people for potential investors
10:17 - Segmenting your FB friends into groups and lists so you can target them for specific posts
11:12 - Jen's recommendation when getting yourself involved in social media groups
13:19 - Using other people's platforms to share your message
14:07 - Best avenues to share your real estate investing brand's message to the world
15:45 - Embrace the awkward
18:03 - You don't need to have a huge social media following to become a successful personal brand
19:07 - What it means to C-R-I-N-G-E forward
21:20 - Don't hold yourself back; you don't need to be perfect
22:43 - Owning a hashtag and what it can help you with
24:00 - Pushing for Facebook reels; how it helps with the algorithm and why you should have a separate personal FB profile and business page
26:18 - How to collect email addresses in Facebook groups without being needy
27:37 - What differentiates Tik Tok from Facebook and Instagram
28:35 - What people should avoid doing and what will help reinforce your personal brand on social media
30:11 - A favorite personal brand who loves talking about authenticity and being vulnerable
31:13 - Why she loves reading romance novels
32:23 - Her favorite fantastic tool that she uses
32:52 - A quote she loves
Key Takeaways:
"A lot of times you can use someone else's platform to be able to share your message. Or partner with those people who are running the communities without even building your own." - Jen Campbell
"If you're showing up authentically as yourself, you're adding value; you're contributing to the conversation, then it's worth your time on social media." - Jen Campbell
"You don't have to have tons of people to make a difference or make the kind of income you want. It's about being really strategic about who you partner with." - Jen Campbell
"I realized that I needed to embrace the awkward and just be myself and cringe forward. I made a hashtag for it, and I'm posting it on social when I do that thing. Because we get so wrapped up in being perfect, we want to come across as being authoritative in our field and knowledgeable, and you can be, and you can still be yourself." - Jen Campbell
"Biggest mistakes that people should avoid on social media, number one is, not showing up with authenticity. Just be yourself. You want to be the best version of who you are, but speak how you would normally speak." - Jen Campbell
