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Episode 70
We have all heard that to communicate effectively, engage with people and build your business you need to be doing video. But if you are anything like me I can always find an excuse to not produce a video. Even though part of what I do is I speak for a living.
Why you've got to check out today's episode:
Video is one topic that people get apprehensive about doing.
What could be stopping you from doing videos?
Is it pressure from consistently coming up with video content, or is it about fear of not coming up with a video that goes viral? Perhaps, not having time adds to your reasons.
But before coming up with some more excuses, let's listen to our guest's insights first as she addresses your struggles and all your other video concerns.
Today, on the 'personally brandtastic' podcast, Suzanne Glover shares how you can successfully use video to sell an intangible product, as in the case of real estate investors, even without your video content going viral.
She recommends video content ideas to engage your audience and grow your business. She also shares how you can incorporate videos into your customer journey sequence and create a system around the vehicle you use video for.
With that said, you can use your influence as the authority and expert in your niche and impact your audience and your real estate investing business' bottom line.
3 Rs Read Resource Reflect
Read:
Breakthrough Advertising by Eugene Shwartz
Resource:
Reflect:
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks and starting on the first one." Mark Twain
Suzanne Glover is the author of Be a Video Influencer: Reinvent Your Life and Business As A Midlife Movie Star. She is a professional actress, sales pro, and internet marketer who combines 35 years of experience in these areas to help you strategically leverage video to grow your business and career and enhance your personal life with more success!
Suzanne has gained recognition in the TV/film industry with award-winning work. She has not only taught industry secrets for the top-level Screen Actors Guild but has also successfully taught people like you how to connect through the camera and sell successfully in the new virtual world so you can use video to increase your bottom line in business.
Even more importantly, Suzanne has been through the midlife dilemma where she had to keep her business alive while stretching herself to meet the challenges of midlife responsibilities. Her mission now is to help you successfully use video to survive in business as well as
simplify the process so you can integrate video into your busy life!
Go to Suzanne's website where you can:
Connect with Suzanne Glover:
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
03:30 - Using video for your marketing to save time and make money
10:32 - Overcoming the pressure of having a viral video content
12:56 - Recommended ideas for your video content
17:56 - 3 Important steps to creating a video strategy
20:38 - Talking online versus offline
22:39 - How things have become on video during the pandemic
24:27 - The three essential things to think about when you decide to show up on video for your audience
26:52 - Selling an intangible on video
31:30 - Tips on how to take video from your phone camera, including before and after video ideas
34:36 - Golden tips around video scripts
39:04 - The best length for video
42:38 - What real estate investors can take away from this video sales strategy
44:12 - More tips on creating personalized videos
45:21 - An important tip when getting started with videos
46:38 - Her favourite personal brand
47:02 - Book resource she loves reading
48:01 - A tool she loves using
48:56 - Where to get Suzanne's 7-Step Formula for Video Influencing
Key Takeaways:
"Ignore the excuses that are coming up, like camera anxiety, and dig down deep and say, "Okay, I'm going to do this." - Suzanne Glover
"When you start learning the tricks of the trade, camera anxiety goes away." - Suzanne Glover
"What we need to think about when we're doing video is to not get caught up in the online hype around it. Here are the rules; look good. Don't just be a dark face on the bottom of your screen; take it seriously, and get a professional background so people will take you seriously." - Suzanne Glover
"Don't listen to online advice about how to market it in general because viral is not necessarily good. If you do it strategically, you can do a customer journey." - Suzanne Glover
"You need to do video, and you need to be strategic because it saves you time and money. And it actually boosts you faster." - Suzanne Glover
"Practice makes it permanent." - Suzanne Glover
