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This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to earth, and she is going to...
This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to earth, and she is going to show us how to build a great email list that will be our most valuable asset.
Liz Wilcox is an email marketing expert who helps businesses build strong relationships with their subscribers. She is known for her relatable, down-to-earth approach to email marketing, and her programs and memberships offer valuable insights and strategies for anyone looking to improve their email marketing game.
Does this sound familiar?
You've been told to use email in order to get more customers and sales, but it's not working and you're feeling the pain. If this resonates with you, this episode is for you.
Liz explains that email marketing is very consent-based and that it usually has a high return on investment. She also outlines three things that people need to do in order to be successful with email marketing: invest in subscribers, share in a relatable way, and stay top of mind.
Here are the steps you need to follow to also get more customers and sales.:
1) Invest in your subscribers - show them that you are invested in them and in the industry that you are in.
2) Share in a relatable way - be relatable to your subscribers so that they can connect with you.
3) Stay top of mind - be consistent with your email marketing so that your subscribers think of you when they need something that you offer.
Resources:
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
Other episodes you'll enjoy:
Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/
3 Success Steps in Building a Human Marketing Funnel- https://paulcopcutt.com/episode83/
How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1- https://paulcopcutt.com/episode82/
Connect with me:
Instagram: https://www.instagram.com/paulcopcutt/
Facebook: https://www.facebook.com/paulcopcutt/
YouTube: https://www.youtube.com/c/PaulCopcutt/
Twitter: https://twitter.com/paulcopcutt
LinkedIn: https://www.linkedin.com/in/paulcopcutt/
Website: https://paulcopcutt.com/
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Chapter Summaries:
[00:00:00] - Your email list is one of the most important marketing assets you can have in your business. If you can show that you're invested in your subscribers, you can share in a relatable way, and you stay top of mind for your customers.
[00:00:49] - Liz Wilcox shares her tips on building a great email list with Paul.
[00:02:04] - Paul and Liz discuss the benefits of email marketing. Email marketing is effective because it's consent based.
[00:04:10] - For every dollar invested in email marketing, you can get up to $40 in return. Email marketing is inexpensive compared to paid advertising or networking events. It's about content and consistency when you get it right. And consistency is the key to success.
[00:05:12] - In order to make friends in the inbox, one needs to invest in them and share in a relatable way. When Liz first started in the email game, he started off as an RV travel blogger and her ideal customer was a man in his sixties.
[00:10:05] - People looking for a way to increase consistency in the number of emails they send to subscribers.
[00:13:52] - In general, Liz recommends emails that are 400 words or less, keeping them as short and sweet as possible. People are busy and their inbox is crowded, so you don't have to tell a story to connect.
[00:18:23] - Liz sent an email recently about being stuck in the airport. It's easy to be relatable when you've been there before. Home Alone is a very relatable movie about someone being stuck at the airport and trying to find their way back home after getting lost.
[00:19:17] - According to Liz, the content of an email marketing newsletter should be content specific and relatable. She believes that writing for the Internet is not the thesis or the essays that every teacher had described to do. She recommends writing a very short to-the-point personal update.
[00:25:29] - Eminem, aka Slim Shady, is a personal brand that inspires Liz. He has almost 20 albums and is about to be inducted into the Rock and Roll Hall of Fame in 2022. He's the number one artist streamed on Spotify from the 90s and is one of the top three streamed artists of all time.
[00:29:53] - Liz recommends the business book Real Artists Don't Starve by Jeff Goins. It's all about how you can make money in the digital age and how creatives can thrive in this digital age.
[00:30:56] - Liz uses a tool called Ecamm Live, which is a live streaming software for Mac's. It has a virtual camera feature. Liz uses it for live trainings.
[00:33:08] - Will Smith is one of Liz's childhood heroes. Will Smith talks about how he was able to accomplish so much as a kid. His dad told him to focus on one thing at a time.
