26, 11, 360 - Three Personal Brand Stories with Paul Copcutt

Everybody has a story to tell. Part of your personal brand makeup comes from the stories, the things that happen to you that define who you are.

And today, on the 'personally brandtastic' podcast I want to share a couple of stories and give you some insights into what you could be doing to understand more about you, and then how you could use that in your stories, and communicate your personal brand.

Why you've got to check out today's episode:

• Learn how to find pivotal moments in your life that help you create your personal brand story.
• Find out about a personal brand assessment tool that helps in getting feedback from other people as to their perceptions of your personal brand.
• Learn how to use the tool to discover your personal attributes categorized into two areas that get you considered and that differentiate you.

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

01:08 - Paul's defining moments in life that help characterize his personal brand

07:21 - One element that can help you zero in on your personal brand

09:46 - Two types of attributes that people use to describe you and how this helps in getting clarity around your personal brand

10:26 - How to use the assessment tool and the questions asked in the tool to help you dig down into your personal brand